Following on from the success of the limited edition Masquerade and Disco bottles in recent years, the new bottle – wrapped in an exclusive package of leather and studs – pays tribute to the ”vibrant, bold and irreverent world of rock”.

The Absolut Rock Edition is being launched in Selfridges on September 1 priced at £19.99, before being rolled out to retailers at the beginning of October. (Already in stores in Germany!)

Absolut Rock Edition is at the heart of the ‘In An Absolut World, You Rock’ campaign.

The launch will be supported by creative marketing activities which enable consumers to feel like rock stars.

The new Absolut Vodka skin will be revealed this Monday (Aug 10th).

The rumor is that the unofficial launch is September and the official release will be in December.

Check out these leaked photos!

The Nuance Group Sweden has been selected as the launch partner for The Absolut Company’s new release in travel-retail. Absolut No Label is a limited edition of the 40% abv Absolut vodka and will be available exclusively at Nuance’s Swedish duty-free stores until the end of June.

The Absolut No Label bottles are numbered and contain no label or logo. They feature only a removable campaign sticker with the website address, where consumers can find more information and give feedback. The product was launched on May 22 and in Scandinavian travel-retail the exclusivity deal will be extended until the end of August.

”In an Absolut world there are no labels. No one is judged on the basis of prejudice, and everybody is encouraged to be who they really are. Seeing beyond stereotypical labels makes the world more vibrant, diverse and respectful.”

The whole Absolut Family in all the produced sizes (L to R) 50ml, 200ml, 350ml, 375ml, 500ml, 700ml, 750ml, 1 Liter, 1.14 Liter (Canada), 1.5 Liter, 1.75 Liter, 4.5 Liter & 7 Liter

Very unique set of 7 Absolut in a plastic case. This set of Absolut Seven is from China. It was made of hard plastic which could be use as an ice tray with the shape of the Absolut bottle.

Absolut seven sells in China also with other embalage.

This set of gift pack is from Brazil. Consist of 1 x Absolut Vodka 1 Liter & 1 x Absolut Citron 200ml.

Here you see is Absolut Cut, Absolut Clear Cut & Absolut Crisp Cut. All 3 in 330ml. This series of bottles is only available in the Australia & Canada market and nowhere else. It was for sale for a short period during the year 2005 after which this range was discontinued. ABSOLUT CUT is a crystal-clear refreshment made from ABSOLUT VODKA blended with soda water and natural citrus flavors. ABSOLUT CUT has a unique, fresh citrus flavor with just a slight hint of sweetness and a short clean aftertaste. The unique citrus flavor is the result of combining just the right balance of lime, orange and mandarin with precise parts of soda water and ABSOLUT VODKA. In addition to the original, ABSOLUT CUT is also available in two new flavors: ABSOLUT CLEAR CUT, with a sparkling mandarin flavor enhanced by fruity kiwi notes with a short clean finish. And ABSOLUT CRISP CUT, with a clear crisp apple flavor and a fresh finish of lime. Every drop of ABSOLUT VODKA that goes into ABSOLUT CUT is produced in Åhus, using the same winter wheat from southern Sweden, the same deep well water and the same continuous distillation process as all ABSOLUT VODKA products. This ensures the consistently high quality of ABSOLUT CUT. The ABSOLUT CUT bottle shares the iconic neck and shoulders of the legendary ABSOLUT VODKA bottle. ABSOLUT CUT is best enjoyed well chilled from the bottle.